Tiger Woods.  Jesse James. And likely our beloved Al Gore.

Men…they cheat.  We read about them carrying on illicit affairs while their wives are home, thinking they are loved, and we despise them.  While women everywhere are crying for a public whipping of these men, the reality is that there is a woman behind the cheating, left to make real life decisions.

Do I leave him?

What about the kids?

I still love him.

Psychologist Holly Hill, author of the upcoming book due out in July, Sugarbabe, says that women need to stop demonizing men for being men.  “Men are being demonized for acting like men and couples must negotiate infidelity if we are to stop the avalanche of cheating partners in long-term relationships,” says  Hill, who is currently campaigning for the rights of philandering men.

Hill states that men and women must negotiate infidelity and accept it as part of any relationship.  “One of the main aims of Sugarbabe is to help women realize that if their partners cheat, it’s about mens’ biology and not about any shortcomings women might have.

Men who cheat still love us – they just want to get their rocks off!”

According to Hill’s research, 7 out of 10 men admit to infidelity.  If this is the case, she wonders why women are still surprised when their man is the cheater.

So this begs the question, if cheating men still love us, does this mean we should stay?  Hill argues that women need to take the power back and start, well, sleeping around too.

“Women must start using mens’ natures to work FOR them rather than against them. Men are competitive – if you are exclusively his for life, he’s not going to rush home from the pub or worry about that beer belly he’s been developing. But if you are negotiating other lovers, I can GUARANTEE he will be going to the gym and hurrying home from work with chocolates and flowers!  This isn’t rocket science – a woman who negotiates sexual release for her partner is far more empowered than one who is wondering why he is home late from the office Christmas party,” Hill said.

So is the answer, then, to cheat and be cheated on?  While this seems like a loveless way to be, Hill advocates for taking out the lying from infidelity.  Negotiate being allowed to stray from your marriage, and you are more likely to have a happier marriage where you trust one another.

Is this the new wave of marriage?  Is monogamy a thing of the past?  What do you think?